In Ireland, over 11 people develop dementia every day. Behind the numbers there are mothers, fathers, brothers, sisters, husbands, wives, neighbours, workmates and friends. All are living with a brain condition that deeply affects their lives and the lives of people who care for them.
Fear and stigma surround dementia, resulting in unnecessary loneliness and isolation for people living with dementia and their families. It can also result in delays in seeking help and diagnosis
with people missing out on available supports and services as a result. These services and supports can allow people to live well with dementia for many years whilst maintaining their dignity and quality of life.
Understand Together aims to weave a connecting thread through all the vital and committed local services that are already in place in Ireland, making them stronger and easier to find and understand. The campaign will use advertising and the media to increase awareness, and will be working to inspire new groups, organisations and communities to think about ways in which they can contribute to building an Ireland that better supports those living with dementia and their families.
Understand Together represents a wide range of organisations, led by the HSE, working with The Alzheimer's Society of Ireland and Genio, and including lots of partner organisations from health, education, transport, financial services and many more. We also connect with local services for people with dementia, and together we want to highlight the people behind the statistics and show that through understanding we can fight the stigma and fear that surrounds dementia.
We want to encourage individuals, businesses and other organisations to take small practical steps to help build compassionate communities that provide vital social support to those experiencing dementia.