HSE National Guideline
HSE Visual Identity Guidelines
Topic:
Hse visual identity implementation
Document Owner:
Client services director, internal communications, national communications
National Group:
Hse visual identity project group
Effective From: 23 January 2024
HSE visual identity includes a logo, font, colours and imagery styles that work together, delivering communications in a clear, consistent and standardised way for everyone.
The HSE’s Visual Identity is instantly recognisable and associated with trust and confidence. Using the HSE’s logo means patients and the public can easily identify communications from the HSE. Correctly using the HSE’s Visual Identity as outlined in this guide we: standardise how our communications look and feel, ensure consistency across our different services, build trust and confidence with patients, staff, the public and other stakeholders and minimise mental effort for people.