It may not happen every time….but when it does, “Johnny’s got you covered”

Thursday 21st November 2013

Think Contraception is an initiative of the HSE Crisis Pregnancy Programme.  The THINK contraception campaign enters a new phase from 21st November 2013, with the launch of a new TV, cinema and online campaign aimed at 18-24 year olds. The theme of this year’s advert focuses on telling a few wry stories about well-laid plans to have sex, that doesn’t quite work out.  Our audience enjoys sharing their own experiences of awkward moments around sex, and this advert brings a few examples to life on the big screen.  The message is that it may not happen for you every time, but when it does - Johnny’s got you covered. You can view the advert on

The campaign will be live on TV from Thursday 21st November, for 3 to 4 weeks.  It will be live in cinemas through December and into January, and online ads will be ongoing on Facebook, Youtube, RTE and TV3 players and Google throughout the period. 

The campaign character ‘Johnny’ who represents the safety and reassurance of using a condom will be making special appearances in Dublin city centre on Friday night the 22nd November.  To find out more visit Johnny at his personal Twitter account @thinkjohnny or on his facebook page

Dr. Stephanie O’Keeffe, HSE National Director of the Health and Wellbeing Division in the HSE said: “The new phase of the Think Contraception campaign aims to encourage young men and women to be prepared when it comes to sex with the message that ‘It may not happen for you every time, but when it does - Johnny’s got you covered’. The new Think Contraception campaign promotes consistent use of contraception, particularly condoms, to address the issue of unplanned pregnancy and to combat the high numbers of sexually transmitted infections (STIs) among the 20-29 age group. We are confident that this new campaign delivers the key message to the target audience in a fun and entertaining way”.

Think Contraception will be running competitions to win Think Contraception Protection Packs, One4all vouchers and much more over the December period. To be in with a chance of winning these goodies follow ‘Johnny’ on twitter @thinkjohnny or ‘like’ his Facebook page.

 It may not happen every time….

but when it does, “Johnny’s got you covered”


For more information:

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