“Tobacco Free” positive message campaign launched in the South East

The Local Community Development Committees (LCDCs) of Carlow, Kilkenny, Tipperary, Waterford and Wexford local authorities were joined by the HSE’s South East Community Healthcare organisation for a simultaneous launch (on 27th September) of a “Tobacco Free” positive message campaign for those counties in Carlow, Enniscorthy, Kilkenny, Tipperary Town and Waterford.

This campaign, which features a stencil for (washable) spray-painting of a Healthy Ireland “Reach Out for Help – www.Quit.ie” message, derives from partnership working between the LCDCs, the HSE/South East Community Healthcare’s Health & Wellbeing section, Youth Reach and Youth Services from across the region. The project has been funded under Healthy Ireland, the government-led initiative which aims to create an Irish society where everyone can enjoy physical and mental health and where wellbeing is valued and supported at every level of society.

The South East tobacco free actions set out to increase awareness and knowledge of the benefits of being tobacco free, through the provision of training and positive message campaign with young people from across the region. 

The positive message campaign provides information about how to QUIT, what support is available, how to access support and the rewards of quitting. The overall positive message campaign includes XHale training (which was provided by the Irish Cancer Society) and was completed by participants and staff in Youth Reach and out of school settings. This training provides participants with the skills, confidence and materials they need to tackle smoking issues in their settings and provides a framework for facilitating a broad range of smoking prevention sessions in an engaging and empowering way with young people.

Youth organisations from across the South East produced tobacco free videos which were showcased at the XHale media awards in the Helix Dublin on July 5th and also featured at the regional tobacco free launches in the Town Hall in Carlow, The Ferns Diocesan Youth Service premises in Enniscorthy, The Watershed Sports & Leisure Centre in Kilkenny, the Tipperary Town Primary Care Centre and the WIT Sports Arena in Carriganore, Waterford.

Speaking after the successful hosting of five launches on the one day, Dr. Derval Howley (Head of Health & Wellbeing, HSE/South East Community Healthcare) said:

“The positive message campaign we are committed to across counties Carlow, Kilkenny, South Tipperary, Waterford and Wexford sets out to move away from the traditional ‘no smoking’ messages to ones which includes ‘you can achieve’, ‘take the first steps to a healthier life’ and ‘reach out for help’. The development of a stencil using the message “Reach out for Help’ aims to reinforce the positive message of being tobacco free and is intended to be used across the five counties on the same day on key dates throughout the year.” 

“Within each county, participating partners were invited to take part in the stencil campaign and were asked to use it to display this positive message using spray paint (a washable variety and one which also dissipates after two weeks) and annually thereafter on Ash Wednesday, World No Tobacco day on 31st May 31st and 1st October. Participating locations in each county include local civic offices, public libraries, greenways, public parks, primary care and HSE facilities, secondary and third level education providers, sports facilities and youth services across the region.”

Last updated on: 09 / 10 / 2018