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Little Things Mental Health Campaign

Little Things Mental Health Campaign

Little Things is a positive mental health campaign created by the HSE’s Mental Health and Communications Divisions and 32 partner organisations. One of the strategic priorities of the Mental Health division is to promote positive mental health and to reduce the loss of life through suicide.

The campaign focuses on sharing evidence-based, simple and powerful day-to-day steps – little things that we can all do to protect our own mental health, and support the people we care about.

People are encouraged to eat and sleep well, take regular exercise, talk about their problems, drink less alcohol and stay in touch and spend time with others – all proven to improve mental health.

The campaign brings people to the mental health one stop shop, yourmentalhealth.ie for more information and the Samaritans’ 116123 national free to call number for a listening ear. The work was strongly supported by the HSE’s Communications Division, and is an example of a campaign designed to change the shape and tone of the mental health/suicide prevention sector by encouraging everyone to work together and solve a major signposting issue for the public.

The Little Things campaign features the lived experience of four generous people who have shared their experience of life’s storms and what worked for them in getting through tough times. Their stories have been animated into TV and Radio adverts and have been widely shared.

The campaign aims to change attitudes and behaviour with regard to mental health and convey that everyone will experience dips in their mental health, inform people that there are things they can do to help themselves and to help others and signpost people to the campaign web resource and the Samaritans’ freephone number for emotional support.

Over 20 partner organisations sat on working groups for the campaign development. A partner campaign pledge publicly stating their support for the campaign and commitment to helping spread the campaign’s messages has been signed by 32 partners. The media buying strategy is vis a vis Bank Holidays, the rationale being the research findings indicate that there are increases in A&E self-harm rates during these time periods. Little Things also has media partnerships in place with TV3, INM, IRS and thejournal.ie, which are part of the integrated communications strategy.

There are a wide number of champions for the campaign and there has been widespread media involvement. The creative advertising agency and the media buying agency involved have been committed partners in the development of the campaign.

For more information on the LittleThings Campaign, visit www.yourmentalhealth.ie

You can also follow the campaign on:

Twitter @littlethingshub

Facebook www.facebook.com/littlethingshub