HSE Digital
The Digital team in the Communications Divisions is responsible for delivering the online user experience for the Health Service.
We work across the areas of user experience, content, social media, analytics and digital marketing.
The Digital team also includes HSELive, a multi-channel hub offering health and social services information by phone, email, live chat and social media.
Keep up-to-date
Blog
Inside the HSE Community Panels: Making decisions that shape our campaigns and communications
All our projects and campaigns are rooted in listening to people living in Ireland. We do this so we can maximise the potential of our campaigns.
Blog
The power of storytelling in building dementia inclusive communities
Storytelling is part of our culture; it’s how we relate to each other. It’s a tried and tested tool in the public health marketing playbook, known to be effective in changing health promoting behaviours and knowledge. When we tell stories, we open the door to empathy and connection.
Blog
When we listen, we’re better: the role of market research in health campaigns
We’re all researchers. All you need is a burning question and a means of finding the answer. The same principle applies when we think about market research for HSE campaigns. We have a burning question, and a whole host of ways to find the answer.
Blog
How discovery informed selective mutism content
A speech and language therapist - on behalf of a selective mutism special interest group - requested we design a new guide on selective mutism for the Health A-Z.
Blog
What, and who, makes a HSE health behaviour campaign
The HSE Programmes and Campaigns team has been creating evidence based, effective social marketing campaigns for many years, and long before most of the current team, myself included, was here.
Blog
Making our social media accessible
We want to make sure our content is as accessible as possible for everyone. Accessible online experiences enable all users to access the information they are looking for. This includes anyone with impaired vision, motor difficulties, cognitive impairments, learning disabilities and deafness or impaired hearing.