Video is a wonderful storytelling device and can be a very effective way to talk directly to your audiences.
In the following Video Best Practice Guidelines, we outline the work involved in producing high-quality video content for the HSE. To produce video content that your viewers will find useful and worth sharing, you will need to be prepared to invest a significant amount of time and effort, and consider the associated costs.
These Guidelines will also help you decide if a proposed video piece helps you reach your communication objectives - video may not always be the best option.
If video is the right choice, these Guidelines will assist you through the video production process from start to finish, covering everything from storyboarding the initial concept to promoting the video online.