The HSE content guide sets out how we develop content for HSE digital communications. We use this guidance to create digital content that people can easily find, use and understand.
Following these rules will help us be consistent, professional and effective in all our content.
That’s why everyone who writes for HSE.ie should follow these rules.
All our content is based on these principles.
This covers the rules for plain English, as well as the basics of style – including abbreviations, dates and numbers, capitalisation, using contractions.
How to use titles, headings, paragraphs, bullet lists and links.
Writing about people with disabilities, age, gender and sexuality.
How to use plain English and strip out jargon in medical and legal content.
Make sure your content meets accessibility standards.
Choosing and formatting images, writing captions and crediting images correctly.
Links to some of the research that this manual is based on, as well as interesting resources.
How to reflect our values – care, compassion, trust and learning – in everything we do.