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Branding and style guidelines

How we brand and style our videos

In addition to our brand and language guidelines, we’ve produced this video style guide to bring greater consistency to video communication in the health services, and build trust with our audiences.

By following this style guide, we will make our video content more readily identifiable to viewers, meaning they will become familiar with the style and associate it with a trusted source of health information. The associated Video Best Practice Guidelines will also assist you in working through a video project from the initial idea phase, right through to completion and promotion.

We hope these guidelines help you to develop high-quality videos that your viewers will value and that help you communicate your message effectively.