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Social strategy

Social media strategy

The Digital Age has transformed communications as we know it. Marketing and public relations disciplines have evolved to include social networks, messaging apps, blogs and web marketing.

This social media strategy provides the Health Service Executive (HSE) with a roadmap for continuous improvement and capacity building in its use of social media over the next 18 months.

The Digital Team will have responsibility for implementing this roadmap comprising social goals, tactics and related activities from now until December 2019. The strategy defines our mission for each social network, which align with our corporate mission of care, compassion, trust and learning.