Lower-third text refers to text that is traditionally positioned on the lower third area of the screen – usually names and titles of interviewees.

Only add a title if it is useful for the viewer. You don't need to add a title if:

• the person has verbally identified themselves on camera
• the video is being hosted on social media and they will be identified in the social copy

How to structure titles for people

• Start with a white rectangle of 80% opacity (so that you can see through it a little and it's not a solid block of white)
• Add text in green Arial font - colour code #006857 R 0 G 104 B 87
• Add the person's title in Arial Bold and place it on top of any subheadings

Subheadings

• Subheadings can be used to identify extra details like the person’s job title, department or organisation
• Use Arial regular font for subheadings on a new line
• Size this text smaller than the Arial Bold name title

Where to place the title on the screen

Position the title where it will be most readable. It should not cover the person's face or subtitles.

Make sure the text does not have too much white space around it.

If your title is sitting on the left of the screen, align the text to the right of the text box.

If your title is sitting on the right of the screen, align the text to the left of the text box.

When editing

The title should only be on screen for as long as the viewer needs to read it (around 3-5 seconds).

Titles should not be more than 3 lines.

In your video editor, crossfade the title so that it fades in and out of the video seamlessly.

Remember to identify each subject only once. You don't need to title anyone who is not speaking.

Identifying more than one person

Follow the same guidelines but make sure the titles do not overlap.