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News and Events: Tobacco Free Ireland Programme

Not Around Us

Ireland’s Tobacco Free Ireland strategy, sets a target for Ireland to have a smoking prevalence of less than 5% by 2025 (current rate is 17%). Two of the underpinning objectives running through the strategy are to:

  1. Protect children and denormalise tobacco use, and
  2. Offer help to quit tobacco use.

On World No Tobacco Day, May 2018, the HSE Tobacco Free Ireland (TFI) Programme hosted a conference in Farmleigh House, Co. Dublin with a variety of external partner agencies who are advocates for tobacco control. A number of workshops were held exploring ways in which partner agencies could help denormalise tobacco for the next generation. ‘Not Around Us’ was one of these projects. The Tobacco Free Limerick and ‘#notaroundus’ initiative helps bring Ireland another step closer to a Tobacco Free Ireland.

Limerick City and County Council is committed to supporting the priorities of key partners in Limerick including the Health Service Executive (HSE) and the implementation of the HSE’s tobacco-free campus policy. They recognise that tobacco-free environments should be the new norm in Ireland rather than the exception, with a strong emphasis on the protection of children.

Not Around Us is about promoting an environment where it is easier for those who smoke to quit and stay quit and to help de-normalise smoking for the next generation. A number of Not Around Us communication and awareness-raising resources were developed and used by community, statutory and private sectors in Limerick. These are to encourage adults who smoke not to smoke in public spaces where children, families and young people are gathered. Tobacco free environments and policies are well evidenced in the literature and help to:

  • reduce exposure to second hand smoke
  • moderate and reduce smoking
  • support cessation
  • reduce litter
  • raise awareness of the harms of smoking and,
  • the cessation supports available to those who wish to quit

Limerick Comhairle na nÓg played a pivotal part in collaborating with a number of agencies including Limerick City and County Council and the Health Service Executive (HSE) in the development of Not Around Us resources.


To date, thirty-nine locations across Limerick are now signed up to Not Around Us and other counties in Ireland are already replicating the Not Around Us initiative in their communities.

The HSE has supported the further development of Not Around Us resources (signage and animated videos) to make them available to community, statutory and private groups nationally, who wish to make their public spaces tobacco-free. Links to a number of videos are available here:

For further information, contact tfi@hse.ie

Animated videos

Tobacco Programme Past Conferences & Events